As a young immigrant, Fred Harvey worked his way up from dishwasher to household name: He was Ray Kroc before McDonald’s, J. Willard Marriott before Marriott Hotels, Howard Schultz before Starbucks. His eating houses and hotels along the Atchison, Topeka, and Santa Fe railroad (including historic lodges still in use at the Grand Canyon) were patronized by princes, presidents, and countless ordinary travelers looking for the best cup of coffee in the country. Harvey’s staff of carefully screened single young women the celebrated Harvey Girls were the country’s first female workforce and became genuine Americana, even inspiring an MGM musical starring Judy Garland.With the verve and passion of Fred Harvey himself, Stephen Fried tells the story of how this visionary built his business from a single lunch counter into a family empire whose marketing and innovations we still encounter in myriad ways. Inspiring, instructive, and hugely entertaining, Appetite for America is historical biography that is as richly rewarding as a slice of fresh apple pie and every bit as satisfying.
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Background Information
Railroads became the fastest transportation for people and the most economical for goods during the 19th century. The Grand Canyon of the Colorado has been carved through the land of Northern Arizona through the erosive action of flowing water.